Hedkandi Salon Group
Building a marketing ecosystem that helped support recruitment, strengthen brand authority and scale digital operations.
The Challenge
Following the pandemic, the Hedkandi Group needed to rebuild momentum. Recruitment had become the immediate priority, but the larger opportunity was creating a marketing foundation that could support three brands, seven locations and a growing retail business.
Our Approach
We started by helping tell founder Jereme Bokitch's story—highlighting the education, culture and community that had always set the business apart. As recruitment accelerated, our partnership expanded into ongoing content production, social media management, campaign development and day to day marketing support across the entire organization.
The Outcome
Within the first six months, recruitment inquiries increased dramatically, leading to an expanded long-term partnership supporting Hedkandi Salon and the wider Hedkandi Group. Together, over a five year partnership, we built repeatable marketing systems, evergreen content libraries and workflows that continue supporting the business today.
Services Provided
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Marketing Strategy
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Founder Brand Development
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Recruitment Marketing
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Content Production
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Social Media Management
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Campaign Development
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Digital Marketing Support
Business Focus
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Recruitment
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Brand Authority
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Operational Marketing Support
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Long-Term Growth
Hawkins Law
Building a digital foundation designed to generate long-term business growth.
The Challenge
Hawkins Law had built an outstanding reputation through referrals but lacked the digital infrastructure needed to consistently attract new clients online. Their website, brand assets and marketing systems did not reflect the level of service the firm provided.
Our Approach
We rebuilt the firm's digital presence from the ground up, combining strategic messaging, high-quality evergreen photography and video, website development and paid advertising into one cohesive growth strategy.
The Outcome
The business now has a scalable marketing foundation, a modern website designed around conversion, professional evergreen media assets and an active lead-generation system already producing measurable results.
Services Provided
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Website Design
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Brand Messaging
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Photography
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Video Production
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SEO Foundations
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Google Ads
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Lead Generation
Business Focus
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Lead Generation
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Digital Presence
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Client Trust
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Business Growth
Every Partnership Starts Differently.
Some businesses need a single website. Others need ongoing marketing leadership.
Some need content. Others need systems.
Our role is to understand where your business is today, identify where you're trying to go and build the right combination of strategy, creative and marketing support to help you get there.
Content & Campaign Support
Perfect for businesses that already have a strong digital foundation but need consistent content, campaign development and ongoing marketing execution.
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Photography
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Video
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Social Media
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Campaigns
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Content Planning
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Monthly Partnerships
Website & Growth Support
Ideal for businesses looking to modernize their online presence, improve lead generation and build stronger marketing systems.
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Website Design
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SEO
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Google Ads
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Analytics
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Funnels
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Strategy